‘Don’t leave home without STREETWISE.’ –The New York Times
‘STREETWISE is an absolute travel essential.’ –Travel + Leisure Magazine
‘In a strange city, your sense of direction is only as good as the map in your hands. The best maps to carry are published by STREETWISE.’ –Chicago Daily Herald
STREETWISE is the first map to be designed with modern graphics and is the originator of the laminated, accordion-fold map format. Weve set the standard that every map company has imitated but never duplicated. Our mission is to make you feel comfortable, to make you feel safe in a place where youve never been before and to enable you to experience a familiar place more fully.
The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.
After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.
He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.
More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map – vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.
Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.
Today, STREETWISE produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.
Yet each title is still painstakingly researched and updated. STREETWISE is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesnt match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, weve done the work, now you have the adventure.
In the end, its not about the map, its about getting out and finding your own authentic experience wherever you go. Its about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE is the great map that you need.
PLEASE NOTE: A newly updated version of this STREETWISE map is available. The map may be found by searching for the new product ISBN: 9781931257503 Thank You.
‘Don’t leave home without STREETWISE.’ –The New York Times
‘STREETWISE is an absolute travel essential.’ –Travel + Leisure Magazine
‘In a strange city, your sense of direction is only as good as the map in your hands. The best maps to carry are published by STREETWISE.’ –Chicago Daily Herald
Streetwise Toronto Map – Laminated City Center Street Map of Toronto, Canada
Frommer’s Toronto Day by Day
21 Self-guided Tours. 34 Maps. One Great Trip.
At last, a travel guide that tells you how to see the best of everythingin the smartest, most time-efficient way.
The best of Toronto in one, two, or three days
Thematic tours for every interest, schedule, and taste
Hundreds of evocative photos
Bulleted maps that show you how to go from place to place
Hotels, restaurants, shopping, and nightlife for all budgets
A tear-resistant foldout mapenclosed in a handy plastic wallet you can also use for tickets and souvenirs
Toronto bears many titles-one of the globe’s most culturally diverse cities, the heartbeat of the country’s business community, and the first stop on the itinerary of the majority of travelers to Canada. The city has transformed itself in recent years into one of North America’s largest metropolises, brimming with a breadth of nightlife, dining, theatre and entertainment that rivals any on the continent. A wave of investment has led to the unveiling of a new generation of cultural institutions and high-end hotels that are pushing the city to the forefront of the global tourism destinations.
Frommer’s Toronto Day by Day will guide readers through this new Toronto, quickly and with an insider’s knowledge of the one-of-a-kind experiences that lurk in the city’s many vibrant neighborhoods. With hundreds of color photos, dozens of annotated maps and walking tours, thematic tours for every taste and star-rated advice on where to eat, stay, shop, and have fun, this book is the perfect accompaniment to any visit to the city.
Frommer’s Toronto Day by Day (Frommer’s Day by Day – Pocket) 